Business for fictional brands

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Fictional brands, which we knew from the movies, comic books or animated series is becoming more and more. They appear in some shares of a particular product, it is a completely independent decisions. One thing is for sure – this business is quite popular. And products that have previously been seen in some works of art, it becomes more and more. In this article we will call your attention to the popular virtual brands, which is quite possible to make a real (or someone they have already done – we’ll discuss this in more detail at the end).

The popularity of fictional brands

Perhaps one of the most famous in the West are virtual brand cigarettes Morley. They pack a certain extent similar to Marlboro, though somewhat different. These cigarettes are already more than half a century, appearing in various American films or TV shows from the series “Californication” with David Duchovny and ending with such cult films as “Platoon” by Oliver Stone and the TV series “Nash Bridges.” In general, a brand well known to many people. One problem – he is too similar to Marlboro, and therefore very difficult to imagine that someone will take up its implementation in the real world. Continuing the theme of cigarettes, worth mentioning, and director Quentin Tarantino, in many films which could witness the cigarette brand Red Apple. It is interesting that one time, all Internet users are actively looking for this brand of cigarettes. Alas, their search is not successful, since it does not currently exist.

More popular virtual product is a drink Slurm, which is part of the Universe cartoon series “Futurama.” This drink is essentially like Coca-Cola. He was devoted to a series of “Futurama”, after which he punctually appeared on the show. In real life, this drink has not yet happened. However, given the fact that he devoted entire articles (including those on Wikipedia), the probability of its occurrence there.

As it uses a business?

From “Futurama” is not far behind and the TV series “The Simpsons” would generate a large number of iconic brands. The most famous of these is beer Duff, who regularly uses Homer. At its core is the usual cheap American beer. By the creators of the series many times treated different manufacturers in order to start its production under license. While they were denied. However, enterprising businessmen from Europe released the same name beer. It is well sold in many countries. And although the official connection with the series or not, but packing can guess that the creators of the TV series was inspired by Matt Groening – learn more – Submit stories.

Generally, this phenomenon is called “Reverse Product Placement». It is still relatively new, but many experts believe that it is very promising. Examples of its implementation is already possible to find enough decent amount. For example, in the cult film “Forrest Gump” with Tom Hanks protagonist owned by Bubba Gump Shrimp Co. Today in the U.S. can find a chain of restaurants with this name. And it works, of course, doing all sorts of references to his fictional founder. Sweets Bertie Bott of a series of books and films “Harry Potter” for several years are on store shelves, delighting all fans of the franchise. Well, fans of Tim Burton and Johnny Depp certainly was glad when the company released a series of Nestle candy «Willie Wonka», somehow related to the movie “Charlie and the Chocolate Factory.”

Various fast food restaurants United States, such as Burger King, often for the premiere of the popular film bring to its range of products from it. Usually these are simple figures, but sometimes it is the opposite and Product Placement. If the series is very well known. However, we should not think that all this is limited only fast food. Of course not. So, we already wrote 2 years ago about how the supermarket chain 7-Eleven worked with the brand “The Simpsons” before leaving the full-length animated film in theaters. For some time a number of stores 7-Eleven was renamed the Kwik-E-Mart (store chain in the TV series The Simpsons, owned by Abu). A range of shops supplemented by a number of products, including flakes of Krusty the Clown and drink «WooHoo! Blue Vanilla ».

In this case, the creators of The Simpsons did not have any relation to these products in terms of production. All efforts have assumed 7-Eleven and the producers of the goods. Thus, corn flakes KrustyO’s designed by the manufacturer Malt-O-Meal at a special recipe developed in the company. Well, drink «WooHoo! Blue Vanilla »and did a simple Slurpee. Its just a renamed.

It is known that the action was considered very successful. “The Simpsons” attracted the attention of the press to leave his cartoon, and 7-Eleven has not only made himself a good PR, but earned. Generally, these shares are held in the U.S. almost on a regular basis. Just fictional brands appear on the shelves at the same time not too active. Well, such a scale as in cooperation with “The Simpsons” are not.

Most recently, on cinema screens the film came out of Robert Rodriguez’s “Machete”. Interestingly, shoot the picture Rodriguez was largely due to requests from fans who liked it so much create fake trailer “Machete” from another film Rodriguez – “Planet Terror”. This is how a simple joke has turned into a full movie. And this, too, to some extent an example of reverse Product Placement.

Fictional brands – this happens not only cinema. Thus, car manufacturers are now sometimes run the new model as a prototype in some computer game. And only then release it into the series. Hard to say, does somehow to produce popular models take into account whether it is all but certain hype just creates. From real-world examples immediately reminded of the game Gran Turismo for Sony Playstation. It was first presented a model of Mitsubishi Lancer Evolution, which entered the market only in 2003.

Generally speaking the opposite Product Placement, it must be admitted that he has not become a boom in the advertising world in the business world. Most experts believe that this occurs for two reasons. First, it is not clear yet the efficacy of such interventions, such business projects. They are too few to be able to say anything for sure. Secondly, really well-known public virtual brands are not so much. Not everyone can boast the same popularity as “The Simpsons.” But there are ways. In the end, if you pick the right niche and your audience, you can always find its way of development. And it’s safe to say that business in the fictional products will appear below. Although not become a mass trend (in this development is hard to believe). But to a certain niche businesses is well worth a closer look.